Not often does something new and exhilarating come to the mens jewellery market, something that rocks the foundations of current design trends and breaks away from the mainstream, but it happened in 2008 and Idol London is one of the brands which will set the pace for 2009.
Idol London is the latest brainchild from Jess Canty, and as co-founder and head designer at Jess James, London, he has become a renowned innovator and synonymous with contemporary jewellery design.
With his cleaver use of black sapphires and irradiated diamonds to bring dimension and brilliance to his pieces, using silver as the main body to create a heaviness to the rings and taking creative inspiration from fresh, bold and unique ideas, this range is absolutely designed with Rock Stars in mind. Looking at the pieces, it's easy to imagine yourself with an angel on your shoulder, opening the throttle of your Harley Davison to win in a race with the devil while sonic boom of loud guitar music is all around.
Jess says "I had plenty of great rings to choose from, but when I went out, I wanted to be sure I was wearing THE ring in the room. It had to be unique, bold, studded with diamonds, a real statement piece, but also something rugged enough to withstand a bit of motorcycle maintenance, the occasional stairwell shag and falling out of TGs at six in the morning"
The range offers pieces in equal measure to the mens designer jewellery market as well as ladies pieces. The Idol brand is still in it's infancy and relatively unheard of in the world of mainstream fashion. It's also sold extremely exclusively, so budding rock stars wishing bag themselves a unique jewellery design classic will need to seek out Jess's shop in London, one of only four stockists or visit the only online retailer of the range www.thornjewellery.co.uk.
Idol London is the latest brainchild from Jess Canty, and as co-founder and head designer at Jess James, London, he has become a renowned innovator and synonymous with contemporary jewellery design.
With his cleaver use of black sapphires and irradiated diamonds to bring dimension and brilliance to his pieces, using silver as the main body to create a heaviness to the rings and taking creative inspiration from fresh, bold and unique ideas, this range is absolutely designed with Rock Stars in mind. Looking at the pieces, it's easy to imagine yourself with an angel on your shoulder, opening the throttle of your Harley Davison to win in a race with the devil while sonic boom of loud guitar music is all around.
Jess says "I had plenty of great rings to choose from, but when I went out, I wanted to be sure I was wearing THE ring in the room. It had to be unique, bold, studded with diamonds, a real statement piece, but also something rugged enough to withstand a bit of motorcycle maintenance, the occasional stairwell shag and falling out of TGs at six in the morning"
The range offers pieces in equal measure to the mens designer jewellery market as well as ladies pieces. The Idol brand is still in it's infancy and relatively unheard of in the world of mainstream fashion. It's also sold extremely exclusively, so budding rock stars wishing bag themselves a unique jewellery design classic will need to seek out Jess's shop in London, one of only four stockists or visit the only online retailer of the range www.thornjewellery.co.uk.
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